One Idea | Bloombloom

Background

WWW

We named it Whata Wonderful World or www. Our designers came up with this - two wine glasses intricately placed to form a w which was extended to form the logo or should we say a surrogate logo. It was our belief that the world needs wonderful people as otherwise life can leave you breathless, fearful, sometimes rudderless. Yet to keep calm and to stay the course, takes extreme courage. It took such courage for Louis Armstrong to convince his boss that he would only sing at hotels that let him stay. In 1967 Louis sang the melodious pop ballad 'What A Wonderful World' like only he could. Quite simply it’s one of the most uplifting, life-affirming songs of all times. An anthem. Armstrong's radiance and his unabashed love for the world and its people made him such a charmer that the world sat up and applauded. Here in Kovalam, at the Turtle on the Beach, overlooking the bay we pay tribute to Louis, his music and what he stood for. And what better time to be celebrating our world's diversity?

One Idea | kostume-box on the Beach | Startup
One Idea | kostume-box on the Beach | Social Innovation
One Idea | kostume-box on the Beach | Start up
One Idea | kostume-box on the Beach | Start Services
One Idea | kostume-box on the Beach | Start Services

Identity Design

It took courage for Louis Amstrong to calmly convince his boss that he would only sing at hotels that let him stay. After all he was black and in free America, freedom came after many a struggle. In 1967 Louis sang the melodious pop ballad 'What A Wonderful World' (WWW) like only he could. Quite simply, the most uplifting, life-affirming songs of all times. The world sat up and applauded. Here in Kovalam, at the Turtle on the beach, overlooking the bay it took our client a lot of courage to accept WWW as a brand name. Through this name we paid tribute to Louis and what he stood for. We put two wine glasses next to each other to get a W. Just an alphabet would have worked but the fact that we were launching a sky bar overlooking the Arabian sea, a thought of romance and well being captured our minds. Then, Amstrong took over. What you see is where we ended up with.

One Idea | kostume-box on the Beach | Start Services
One Idea | kostume-box on the Beach | Start Services
One Idea | kostume-box on the Beach | Start Services
One Idea | kostume-box on the Beach | Start Services
One Idea | kostume-box on the Beach | Start Services
One Idea | kostume-box on the Beach | Start Services
One Idea | kostume-box on the Beach | Start Services
One Idea | kostume-box on the Beach | Start Services
One Idea | kostume-box on the Beach | Start Services
One Idea | kostume-box on the Beach | Start Services
One Idea | kostume-box on the Beach | Start Services
One Idea | kostume-box on the Beach | Start Services
One Idea | kostume-box on the Beach | Start Services
One Idea | kostume-box on the Beach | Start Services
One Idea | kostume-box on the Beach | Start Services
One Idea | kostume-box on the Beach | Start Services
One Idea | kostume-box on the Beach | Start Services
One Idea | kostume-box on the Beach | Start Services
One Idea | kostume-box on the Beach | Start Services
One Idea | kostume-box on the Beach | Start Services
One Idea | kostume-box on the Beach | Start Services
One Idea | kostume-box on the Beach | Start Services
One Idea | kostume-box on the Beach | Start Services
One Idea | kostume-box on the Beach | Start Services
One Idea | kostume-box on the Beach | Start Services
One Idea | kostume-box on the Beach | Start Services
One Idea | kostume-box on the Beach | Start Services