The Serbian word merak is a wonderful little word that refers to a feeling of bliss and the sense of oneness with the universe that comes from the simplest of pleasures. It is the pursuit of small, daily pleasures that all add up to a great sense of happiness and fulfilment. We were given the name by the client. All the names suggested by us did not cut ice with the management team that was spread across UK, US and Bangalore. We realised the difficulty in selling a name across geographies.
Merraky is a B2B technology company and is expected to make a huge impact in a changing business environment. We also had to create a visual identity that would justify Merak -meaning Bliss or oneness with the universe. We could go really light with colours and the typefaces to suit Merak rather than what the company was delivering at the marketplace. Or a blissful balance. Corporate yet blissful. Hard yet soft. This is what we came up with.