Modern Book Centre
When the world around it changed, it stood still. Almost certain that the storm would pass. Even though we have been discussing with Modern Book Centre for more than three years, a decision to associate came about early 2019. When you know you know, there is little to shake the ground below. Now the giant among single book stores take its steps, the changed world around it seems to be watching these very steps. Leaders don't take quick u turns and that's the change that we have been associated with. It's a partnership journey of a kind that would find a special chapter in our book. Thank you.
This was a very familiar logo among Trivandrum’s book lovers. Like the erstwhile Strand in Mumbai or the Higgin Bothams in Chennai, MBC is a very popular brand among the city’s intellects. So the last thing we wanted to do was to change the logo. But times had changed and MBC didn’t want to look old and jaded. So a bit of brightness, a dash of this and a pinch of that was added– so insignificant that it would take its staunchest and most discerning supporter some effort to point out the changes. MBC – old and improved.