One Idea |merraky

Background

Krenium

Implicit Testing is a refined part of Market Research dominated by western companies. In one line, this product helps measure unconscious reactions. Probably for the first time in the Middle East, a Dubai based firm led by two brave hearts painstakingly put together a firm that will actually offer this kind service to MR firms or FMCG companies in Asia/Africa. An offering, this part of the world may consider alien, is now growing exponentially and if tapped right can make a huge difference to their bottom-line. In fact, brands can quite easily benefit from the inputs they receive from consumer research that there will be broad daylight between those who do and don’t take this service.

One Idea |merraky | Leela Madhavam
One Idea |merraky | Leela Madhavam

Identity Design

Krenium sounds like Cranium- the skull, especially the part enclosing the brain. The target audience for this will be other MR professionals in other research agencies or FMCG companies. This is a B2B business; a highly intellect business. The service helps get research right and help companies market products better. Colours to be warm, bright, brilliant yet corporate; Design to be minimalist. We created an identity wherein the typography gets thicker – suggesting that the client gets a better solution to his marketing problem. The graphical element denotes the nodes in the brain and their connections.

One Idea |merraky | Visiting card
One Idea |merraky | Page
One Idea |merraky | Envelope
One Idea |merraky | Facebook
One Idea |merraky | Facebook
One Idea |merraky | Facebook
One Idea |merraky | Facebook