Implicit Testing is a refined part of Market Research dominated by western companies. In one line, this product helps measure unconscious reactions. Probably for the first time in the Middle East, a Dubai based firm led by two brave hearts painstakingly put together a firm that will actually offer this kind service to MR firms or FMCG companies in Asia/Africa. An offering, this part of the world may consider alien, is now growing exponentially and if tapped right can make a huge difference to their bottom-line. In fact, brands can quite easily benefit from the inputs they receive from consumer research that there will be broad daylight between those who do and don’t take this service.
Krenium sounds like Cranium- the skull, especially the part enclosing the brain. The target audience for this will be other MR professionals in other research agencies or FMCG companies. This is a B2B business; a highly intellect business. The service helps get research right and help companies market products better. Colours to be warm, bright, brilliant yet corporate; Design to be minimalist. We created an identity wherein the typography gets thicker – suggesting that the client gets a better solution to his marketing problem. The graphical element denotes the nodes in the brain and their connections.