Empowering Lives Foundation (ELF) is an NGO based in the UK. They approached us thanks to some previous work we had done for one of its members. An organisation of like-minded individuals who would like to be helpful to those in need. To transform lives of people in need through ELF’s actions.
ELF came to us for a visual identity that would convey their purpose of existence. Members call themselves elves. In many western cultures, a Christmas elf is a diminutive elf that lives with Santa Claus at the North Pole and acts as his helper. Christmas elves are often depicted as green or red clad with large, pointy ears and pointy hats. And voila, we have it!