We are so very glad that the client walked in and entrusted the brand to us. The name was already in place and it rhymed with a very successful company in the hospitality sector. Where we worried? Not at all. The two brands were competing, at least for the time being, in two segments and are unlikely to cross swords in the near future. Stay Forever lends a nice ring to the new brand. The visual identity has stayed in our minds forever too, after all it's a house. BnB rents out clean rooms for students or anyone on a shoe-string budget. Rooms that one can stay forever, if one wishes to. They already have a hundred rooms and hoping to expand to about ten times more in the next 12 months. We will stay with them forever.