A passionate Malayalee trying his bit to make authentic South Indian vegetarian food popular in Lajpat Nagar, New Delhi. He is the owner, operations in charge, purchase manager, digital marketing specialist and everything in between. An almost unbelievable 16 hours is what he puts into the business every day. 7 days a week. When he casually approached us for a design template for his social media push messages, we took it on. We gave street food respectability and a design quotient that will go well with Amma Bhawan's up market target audience especially the University students. Surely, time will have some answers for us.
The identity was already in place when we were asked to work on the brand. We made an ever so fine tweaking to make the identity look contemporary and appealing to a South Delhi audience. Especially, the typography over a green banana leaf.