Aa, run by a business family, is a charity. They take care of the poorest of the poor with food, shelter, love and care. But away from the limelight and media glare. They do it because they believe they are the blessed ones and it's their duty to carry out what the Almighty wants. We were only happy too happy to play our part by creating this very simple brand identity. The name and identity represents everything they do. We are grateful that the client gave us the freedom to even name the charity. Simple and Powerful.