Consulting for You is a UK based firm with a focus on finance consulting for small and medium enterprises. The company looks at finance consulting a little differently than the rest in the market. It focuses on studying the individual business so thoroughly that it would be easy for them to come up with unique financial solutions for its clients. It is not about the generic finance consultancy at all. The company focuses on creating finance solutions that touches the core culture of the organisation and tries to engrain the solutions as a part of the DNA of the business. We laid the brand foundation with brand strategic thinking, brand identity, brand elements, business stationery and a website.
To bring in a unique identity for the brand in every day conversations of people we christened the brand as C4U - a playful abbreviation of Consulting For You. Graphically the alphabets ‘C’ and ‘U’ is stylised and placed inside a circle to be the identity. At a glance it looks like the universally identified copyright mark tilted 90 degrees. It also brings to mind the process of solving an elementary ball and maze puzzle, of getting a small metal ball inside the smallest ring played by kids all over the globe. So, it associates with uniqueness and playfulness as brand elements. Orange, the colour of the sunrise was used as a positive element and also to move out of the usual plain vanilla colours of finance. The number ‘4’ inside the C4U identity was used to develop a unique 4-legged process framework for the brand.